Before World War II, corporate executives earned large salaries, but typically had no ownership interest in their enterprise.
“Big firms would go to OTC option boutiques to trade,” Brodsky says. [End users] had to trade with the same firm [that] would tell you what they would pay for it to get out.” Established firms were cynical about the CBOE, viewing it the same way a big box retailer viewed Amazon, says Brodsky.
This is how psychologists like Gilbert refer to the mind’s uncanny ability to make us feel good about our decisions.
Once we’ve committed to a course of action, we stop thinking about alternatives.
Those who were told that they could change their mind and return it for a different poster in the next 30 days reported being less happy with their poster than those who had to pick a poster and stick with it.)Why does keeping our options open make us less happy?
Because once we make a final, no-turning-back decision, the kicks in.